Industry sectors we work for


„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors


VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Broschure WIllis Towers Watson

Corporate Publishing

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.


Düsseldorf, 13. Dezember 2018 – Dank der finanziellen Unterstützung der IT-On.NET GmbH konnte der Bereich Beschäftigungsförderung des SKFM Mettmann e.V. jungen Menschen im Alter zwischen 18 und 25… Learn more
Frankfurt am Main, 13. Dezember 2018 – CIOs übernehmen zunehmend strategische Aufgaben in Unternehmen und treiben mehr und mehr Innovationen voran. Laut der jüngsten CIO-Studie von Logicalis… Learn more
Munich, December 12, 2018 – The private equity company DRS Investment GmbH makes the second investment in its first full financial year and acquires 100 percent of all shares of the Swiss software… Learn more
Köln/Frankfurt, 12. Dezember 2018 — Beim Vertrieb von Lebensversicherungen in Deutschland ergaben sich im Jahr 2017 nur leichte Verschiebungen: Führender Vertriebskanal blieben die… Learn more
London / Frankfurt, 06. Dezember 2018 – Cyberangriffe und Datenverlust sind 2018 die größten Risiken für Führungskräfte. Das geht aus dem jährlichen Directors Liability Report „D&O: Personal… Learn more
Köln, 5. Dezember 2018 — Willis Towers Watson hat seine im Markt etablierte Reservierungssoftware ResQ ausgebaut und führt Anfang 2019 den “ResQ Financial Reporter“ als IFRS 17-Erweiterung der… Learn more