VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Further workshop formats:

Do you need help with social media and don't know what the right way is? In our social media workshop we will develop the right strategy for your company. Or do you also face lack of skilled workers? In our employer branding workshop we help you to design an attractive employer brand.

„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors

Industry sectors we work for


Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

To increase employee satisfaction and improve the employer brand, one of our customers decided to introduce employee benefits such as Flexible Work, company fitness and a mobility grant. We accompanied the roll-out of the benefits with internal PR tools such as intranet articles, flyers, presentations and FAQs.

trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Employee Magazine

The employee magazine is a popular tool for improving internal communications. We have revived the medium ‘employee magazine‘ for one of our SME clients. VOCATO is responsible for the concept and the planning of the main topics; we conduct interviews, write or edit texts and coordinate them with the company's internal editorial team. We coordinate the layout and publish the magazine 3 times a year as a print product.


Essen (Oldenburg), Germany, March 3, 2020 – Vogelsang GmbH & Co. KG increased its sales by more than 11 percent to 125 million euros in its anniversary year 2019. In addition, the number of… Learn more
Essen/Oldb., 20 November 2019 – Vogelsang GmbH & Co. KG is exhibiting its product range for optimization and digitalization of biogas plants at the BIOGAS Convention & Trade Fair (10-12… Learn more
Hanover / Essen/Oldb., 14 November 2019 – The liquid manure spreading and distribution technology from Vogelsang GmbH & Co. KG has been awarded by the DLG (German Agricultural Society). The new… Learn more
Mumbai / Hanover, November 11, 2019: Mahindra & Mahindra Ltd. (M&M), the world’s largest tractor manufacturer by volumes and a part of the USD 20.7 billion Mahindra Group, showcases… Learn more
Essen/Oldb., September 3, 2019 – Vogelsang GmbH & Co. KG will be at Busworld from 18 to 23 October (hall 1, booth 168) with its RoadPump systems for clean wastewater disposal for coaches. The… Learn more
Essen/Oldb., 20 August 2019 – Vogelsang GmbH & Co. KG will present new and innovative products for economical liquid manure management at Agritechnica (hall 23, booth B35) from 10 to 16 November… Learn more