Industry sectors we work for


„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors


VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

Website & SEO

Website & SEO

We created SEO texts to support our customer Sicos BW GmbH in Stuttgart with the on-page and off-page optimisation of its online representation. We start with keyword research, keyword potential analysis and keyword mapping in order to optimally distribute the terms within the website. Just as important, however, is good readability and high-value content within the text.

Broschure WIllis Towers Watson

Corporate Publishing

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.


Mering, 10. Oktober 2018 – Die Doll + Leiber GmbH erweitert das Transportmanagementsystem intertrans um die Zusatzmodule eBooking, driver-app und QM-Karte. „Mit diesen Features können Speditionen und… Learn more
Friedberg / Antwerp / Munich, 4 October 2018 – MBN GmbH ("MBN-PROLED"), a company specialized in the development, manufacturing and distribution of LED lighting, has acquired a majority stake in… Learn more
Dorsten, 2. Oktober 2018 – Die sector27 GmbH, ein auf IT-Infrastruktur und Mobility-Lösungen spezialisierter IT-Dienstleister aus Dorsten, übernimmt das IT-Systemhaus Tintrup Computer GmbH aus… Learn more
Köln, 01. Oktober 2018 – Die Anzahl der weltweiten Investitionen in Insurtechs erreichte im zweiten Quartal 2018 erneut ein Rekordhoch: (Rück-)Versicherer und Risikokapitalgeber finanzierten… Learn more
Karlsruhe, 28. September 2018 – Die InterConnect GmbH & Co. KG erhielt gestern im Rahmen des in Düsseldorf stattfindenden Systemhauskongresses Chancen den Preis als „Power Company“ unter den… Learn more
London / Frankfurt, 26. September 2018 – Die weltweiten geopolitischen Spannungen haben im Jahr 2017 zu einem deutlichen Anstieg der damit verbundenen unternehmerischen Verluste geführt. Das geht aus… Learn more