Industry sectors we work for


„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors


VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Broschure WIllis Towers Watson

Corporate Publishing

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.


Dorsten, 14. Februar 2019 – Der auf IT-Infrastruktur und mobile Lösungen spezialisierte IT-Dienstleister sector27 GmbH steigerte seinen Umsatz im Geschäftsjahr 2018 um mehr als 50 Prozent auf 10,6… Learn more
Essen/Oldb., February 12, 2019 – With the RoadPump and its different specifications Vogelsang GmbH & Co. KG will present its solutions for hygienic wastewater disposal from busses at Bus2Bus from… Learn more
Frankfurt, 06. Februar 2019 – Der Sturm Friederike war 2018 mit versicherten Schäden in Höhe von rund zwei Milliarden Dollar das größte europäische Naturgefahrenereignis. Das geht aus dem von Willis… Learn more
Frankfurt am Main, 29. Januar 2019 – Dr. Stella Malsy, Human Resources Expertin, ist seit Januar dieses Jahres neue HR-Direktorin der Logicalis GmbH. In ihrer Position zeichnet Malsy unter anderem… Learn more
28. Januar 2019 – Mittelständische Unternehmen in Deutschland ziehen zu wenig wirtschaftlichen Profit aus digitalen Möglichkeiten. Nur etwa jedes fünfte kleine und mittlere Unternehmen beobachtet… Learn more
Germering, 22. Januar 2019 – Die IT-Branche ist Vorreiter in puncto Digitalisierung. Das ergab die heute veröffentlichte Studie zum Digitalisierungsgrad mittelständischer Unternehmen des Germeringer… Learn more