Industry sectors we work for


„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors


VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

Website & SEO

Website & SEO

We created SEO texts to support our customer Sicos BW GmbH in Stuttgart with the on-page and off-page optimisation of its online representation. We start with keyword research, keyword potential analysis and keyword mapping in order to optimally distribute the terms within the website. Just as important, however, is good readability and high-value content within the text.

Press conference

We accompany our customers’ press conferences extensively and assist them with their events on-site. For the annual results press conference of our customer S-UBG Group at the Talbot factory in Aachen we took care of the whole process: the press invitations, the press release and a comprehensive press kit. In preparation for the event we talked to the most relevant, specialized and local journalists.


Munich, 13 June 2018 - With over 45 delegates from more than 15 countries around the world, the first international Satellite-Derived Bathymetry Day (SDB Day) organized by EOMAP was a great success.… Learn more
Dorsten, 7. Juni 2018 – Die Wellen schlagen hoch: Der Autozulieferer Continental hat seinen Mitarbeitern vorerst die Nutzung von WhatsApp und Snapchat untersagt, um möglichen DSGVO-Verstößen… Learn more
Frankfurt, 7. Juni 2018 – Die Risiken für deutsche Unternehmen werden immer zahlreicher und komplexer. Vor allem Cyber-Attacken und Datenschutzvorfälle beherrschen die aktuelle Diskussion um… Learn more
Frankfurt, 4. Juni 2018 — Ein Großteil der deutschen Unternehmen kennt ihr konkretes Risikoprofil in Bezug auf Cyberattacken nicht, hat kein Notfall-Management-Konzept und weiß zu wenig über Cyber-… Learn more
Germering, 04. Juni 2018 – Der CRM- und ERP-Anbieter Step Ahead AG zeigt auf der CEBIT (11. – 15. Juni 2018, Messe Hannover) am interaktiven Messestand der DATEV eG seine umfassende… Learn more
Köln, 30. Mai 2018 – Neuer Höchststand bei der Anzahl der Investitionen in Insurtechs: In 66 Transaktionen investierten im ersten Quartal 2018 (Rück-)Versicherer und Risikokapitalgeber in… Learn more