Industry sectors we work for


„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors


VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We have been advising B2B companies and associations operating both nationally and internationally in all aspects of communication since 1999. Our customers include small and medium-sized enterprises (SMEs) as well as larger companies and corporations with an international background.

We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

Our areas of business cover all the disciplines of corporate and association communications: from the development of a PR strategy to ongoing press relations work, social media, trade show PR and events for customers, partners or the media.

Thanks to our partner agencies in other countries, we are also able to offer international PR services.

We are an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for corporate communications in an age of digitalisation and a flood of information.

Let us create the communication solution that perfectly fits you! Talk to us.

Further workshop formats:

Do you need help with social media and don't know what the right way is? In our social media workshop we will develop the right strategy for your company. Or do you also face lack of skilled workers? In our employer branding workshop we help you to design an attractive employer brand.

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Broschure WIllis Towers Watson

Corporate Publishing

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.


Essen/Oldb., 26 June 2019 – To coincide with this year’s Agritechnica Vogelsang GmbH & Co. KG presents its new products for efficient liquid manure spreading and distribution. With its “BlackBird… Learn more
26. Juni 2019 – Digitalangebote wie Online Banking, Banking Apps oder auch Online-Beratung werden für die Mehrheit der Deutschen immer wichtiger. Laut einer Bitkom-Studie aus 2018 haben sie für viele… Learn more
Karlsruhe, 25. Juni 2019 – Die InterConnect GmbH & Co. KG mit Sitz in Karlsruhe feiert im Juni ihr 30-jähriges Firmenjubiläum. „Gestartet als Netzwerkspezialist sind wir heute im Großraum… Learn more
Neuss, 25. Juni 2019 – Der Neusser Druckluftspezialist Beko Technologies GmbH hat eine Minderheitsbeteiligung an der optiMEAS Measurement and Automation Systems GmbH aus Friedrichsdorf im Taunus… Learn more
Aachen/Herzogenrath, 13. Juni 2019 – Die S-UBG AG beteiligt sich mit ihren Fonds „Seed Fonds II für die Region Aachen“ und „S-VC“ an der siebenstelligen Wachstumsfinanzierung für die Picavi GmbH. Die… Learn more
Frankfurt, 06. Juni 2019 – Deutsche Unternehmen sehen sich einer Vielzahl von alten und neuen Bedrohungen gegenüber. Traditionelle Risiken wie Naturkatastrophen stellen eine genauso große… Learn more