VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.