VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

We created SEO texts to support our customer Sicos BW GmbH in Stuttgart with the on-page and off-page optimisation of its online representation. We start with keyword research, keyword potential analysis and keyword mapping in order to optimally distribute the terms within the website. Just as important, however, is good readability and high-value content within the text.

We accompany our customers’ press conferences extensively and assist them with their events on-site. For the annual results press conference of our customer S-UBG Group at the Talbot factory in Aachen we took care of the whole process: the press invitations, the press release and a comprehensive press kit. In preparation for the event we talked to the most relevant, specialized and local journalists.