Welcome

Your PR agency for B2B communication in Cologne

Clear profile and media presence for your company

As a B2B company, you have products and services that require explanation? Are you in competition with a number of similarly positioned suppliers? This means for your corporate communication: You have to present your offer very clearly to the outside world in order to stand out from the competition with a clear positioning.

Are you looking for a PR agency that presents your complex topics in an understandable and attractive way - while keeping all target groups in mind? Are you looking for THE story about your company and your products that provides the common thread for all communication activities?

Together we will develop a PR strategy that fits your brand, your product range and your resources. With us you will find high editorial quality, imaginative storytelling and sound strategic know-how in PR and social media. As an agency with digital expertise, we help you to provide and network high-quality content on all suitable channels.

VOCATO has been advising B2B companies and associations on all communication issues since 1999. The clients of our owner-managed PR agency from Cologne include small and medium-sized enterprises (SMEs) throughout Germany as well as large medium-sized companies or groups with an international background.

We are familiar with technology and IT, finance and insurance, mechanical engineering and agriculture sectors.

Our business areas cover all disciplines of B2B corporate communications: strategic communications consulting, content creation and its reuse for blogs, white papers and case studies as well as classic press relations, social media, trade fair PR and employer and crisis communications.

Let us create the solution for your corporate communications that suits you! Talk to us.

Workshop as the basis of your PR strategy:

We use various workshop formats to develop the individual, strategic foundations.

In our Messaging Workshop, for example, we identify the core messages about your company and your products.

You want to know where you're standing in PR? In a short impulse workshop, we will evaluate your corporate communications and give an initial consultation for professionalisation.

Social media for B2B: You want to position yourself more strongly on social media platforms, but don't know on which and how? In our Social Media Workshop we will develop the right strategy for your company.

Is a shortage of skilled workers also an issue for you? In our Employer Branding Workshop we help you to successfully address potential employees and turn existing employees into ambassadors for your company.

Join us on the path to a digitalised communication.

„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors

Industry sectors we work for

43%
Technology
35%
Finances
22%
Industry
100%
B2B

Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Branding

Employer Branding

To increase employee satisfaction and improve the employer brand, one of our customers decided to introduce employee benefits such as Flexible Work, company fitness and a mobility grant. We accompanied the roll-out of the benefits with internal PR tools such as intranet articles, flyers, presentations and FAQs.

Trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Magazine

Employee Magazine

The employee magazine is a popular tool for improving internal communications. We have revived the medium ‘employee magazine‘ for one of our SME clients. VOCATO is responsible for the concept and the planning of the main topics; we conduct interviews, write or edit texts and coordinate them with the company's internal editorial team. We coordinate the layout and publish the magazine 3 times a year as a print product.

News

Essen (Oldenburg), Germany, 22th June 2020 – Vogelsang GmbH & Co. KG is presenting its new products in liquid manure spreading and pump technology at its in-house exhibition “VOGELSANG Technology… Learn more
Essen (Oldenburg), Germany, March 3, 2020 – Vogelsang GmbH & Co. KG increased its sales by more than 11 percent to 125 million euros in its anniversary year 2019. In addition, the number of… Learn more
Essen/Oldb., 20 November 2019 – Vogelsang GmbH & Co. KG is exhibiting its product range for optimization and digitalization of biogas plants at the BIOGAS Convention & Trade Fair (10-12… Learn more
Hanover / Essen/Oldb., 14 November 2019 – The liquid manure spreading and distribution technology from Vogelsang GmbH & Co. KG has been awarded by the DLG (German Agricultural Society). The new… Learn more
Mumbai / Hanover, November 11, 2019: Mahindra & Mahindra Ltd. (M&M), the world’s largest tractor manufacturer by volumes and a part of the USD 20.7 billion Mahindra Group, showcases… Learn more
Huefingen, 10. Spetember 2019 – regify has been awarded another US patent for its secure communication methods. Whereas the core of regify’s three-tier security architecture that comprises data… Learn more