Your PR agency for B2B communication in Cologne

Clear profile and media presence for your company

As a company with a B2B focus, you have products and services that require explanation. You are in competition with a number of similarly positioned suppliers. This means for your corporate communication: You must present your offer clearly and stringently to the outside world and at the same time stand out from the competition with a clear positioning.

The instruments for communication are also becoming more and more diverse in the B2B world. As a B2B company, you can attract media attention both through classic media online and offline and through your own content: on your website and microsites, in social networks and blogs. With the right PR strategy, you can find the communication mix that suits your brand, your product range and your resources.

Are you looking for a public relations agency that presents your complex topics in a simple way - while keeping all target groups (media, customers, employees) in mind? Are you looking for THE "story" about your company and your products that provides the common thread for all communication activities?

VOCATO has been advising B2B companies and associations on all questions of communication since 1999. The clients of our owner-managed agency include small and medium-sized enterprises (SMEs) as well as large medium-sized companies or groups with an international background.

Our business areas cover all disciplines of corporate communication and association communication: from the development of a PR strategy, continuous press work, social media, trade fair PR or crisis communication to events for customers, partners or the media.

We are an independent, owner-managed communications agency with a sense for the clear message and the right level of PR activities. We are your sparring partner for corporate communications in times of digitalization and information overload.

We are particularly well versed in the technology and IT, finance and insurance, mechanical engineering and agriculture sectors.

Let us create the communication solution that suits you! Please contact us.

We also offer international PR services through partner agencies in other countries.

Workshop as the basis of your PR strategy:

In our Messaging Workshop we work with you to develop the core messages about your company - we get to the heart of what you do and what distinguishes you from the competition.

You want to know where you stand in PR? We put your communication to the test: In a short online PR workshop we evaluate your corporate communication and give an initial consultation for professionalization.

Other workshop formats:

Do you need support with social media and don't know what the right way is? In our Social Media Workshop, we develop the right strategy for your company. Or is a shortage of skilled workers also an issue for you? In our Employer Branding Workshop we help you to design an attractive employer brand

„Tell us your story – we spread the word.“

Corinna Bause & Birgit Brabeck, Managing Directors

Industry sectors we work for


Reference projects

Social Media Workshop

Social Media Workshop

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

Employer Branding

To increase employee satisfaction and improve the employer brand, one of our customers decided to introduce employee benefits such as Flexible Work, company fitness and a mobility grant. We accompanied the roll-out of the benefits with internal PR tools such as intranet articles, flyers, presentations and FAQs.

trade fair

Trade Fair Communication

Successful trade fair communication requires not only an appropriate slogan, but also a viable story as a foundation. In a storytelling workshop, together with one BEKO TECHNOLOGIES we developed the right messages for the trade fair as well as stories that start with the customer needs and culminate in the trade fair slogan.

Employee Magazine

The employee magazine is a popular tool for improving internal communications. We have revived the medium ‘employee magazine‘ for one of our SME clients. VOCATO is responsible for the concept and the planning of the main topics; we conduct interviews, write or edit texts and coordinate them with the company's internal editorial team. We coordinate the layout and publish the magazine 3 times a year as a print product.


Essen (Oldenburg), Germany, 22th June 2020 – Vogelsang GmbH & Co. KG is presenting its new products in liquid manure spreading and pump technology at its in-house exhibition “VOGELSANG Technology… Learn more
Essen (Oldenburg), Germany, March 3, 2020 – Vogelsang GmbH & Co. KG increased its sales by more than 11 percent to 125 million euros in its anniversary year 2019. In addition, the number of… Learn more
Essen/Oldb., 20 November 2019 – Vogelsang GmbH & Co. KG is exhibiting its product range for optimization and digitalization of biogas plants at the BIOGAS Convention & Trade Fair (10-12… Learn more
Hanover / Essen/Oldb., 14 November 2019 – The liquid manure spreading and distribution technology from Vogelsang GmbH & Co. KG has been awarded by the DLG (German Agricultural Society). The new… Learn more
Mumbai / Hanover, November 11, 2019: Mahindra & Mahindra Ltd. (M&M), the world’s largest tractor manufacturer by volumes and a part of the USD 20.7 billion Mahindra Group, showcases… Learn more
Huefingen, 10. Spetember 2019 – regify has been awarded another US patent for its secure communication methods. Whereas the core of regify’s three-tier security architecture that comprises data… Learn more