VOCATO is a PR agency based in Cologne that specialises in B2B communications.

We conduct social media workshops to make the social media presence more interesting and appealing or to approach it in the first place. For the RIW Service Group, we evaluated the current situation on the basis of a social media audit conducted in advance, analysed the strengths and weaknesses, opportunities and risks and then planned the concrete implementation together with RIW.

With the development of an employer brand, companies create the necessary attention to find and retain employees. We help to set up the employer branding process strategically: In a workshop for a medium-sized customer, we analysed the current situation, defined goals and target groups. Together we developed the appropriate PR and HR measures which turn the company in a more attractive employer.

We created SEO texts to support our customer Sicos BW GmbH in Stuttgart with the on-page and off-page optimisation of its online representation. We start with keyword research, keyword potential analysis and keyword mapping in order to optimally distribute the terms within the website. Just as important, however, is good readability and high-value content within the text.

We support our clients in the realisation of corporate publications throughout the entire process - from magazine design and text writing to layout and printing. Together with Willis Towers Watson, we implemented the MARKTspot, developed the magazine plan, conducted interviews for the contributions, edited texts and coordinated the proofreading.