VOCATO public relations - your PR agency for B2B

VOCATO: PR agency from Cologne

We have been advising B2B companies and associations operating both nationally and internationally since 1999 from our base in Cologne. Our areas of business cover all the disciplines of corporate communications.

Our customers include small and medium-sized enterprises (SMEs) as well as larger medium-sized companies or corporations with an international background. We are particularly well-versed in the sectors technology and IT, finance and insurance, mechanical engineering and agricultural economics.

Thanks to our partner agencies in other countries, we are able to offer PR services throughout Europe, as well as in the USA and Asia.

Sharpen up your profile

Every organisation should present a clear profile to the public as well as to its (potential) employees. We help you in positioning your brand clearly and unmistakably, both outwardly and inwardly.

VOCATO is an independent communication agency with a keen sense for clear messages and the right degree of PR activities. We are your sparring partner for successful corporate communications in an age of digitalisation and a flood of information.

Strong in press relations work and social media

The communication world revolves ever more quickly and is becoming increasingly complex. It is only with a clear corporate image and the right statements that you can reach your target groups effectively. As part of a messaging workshop, we develop your PR messaging and the strategy you will communicate with in the future.

We ensure our customers a hearing via various communication channels and work with them to develop a PR strategy and implement it – whether for press relations work and social media campaigns or by means of a punchy website (SEO), corporate publishing products such as product and image brochures, or using other marketing measures. Let's work together.

Birgit Brabeck

Executive director, Founder

Birgit Brabeck founded VOCATO in 1999 and can draw on years of international PR experience from agencies and companies such as the internationally operating PR agency group Weber Shandwick. The agency founder studied translating and interpreting at the University of Heidelberg and is a certified Social Media Manager.

Corinna Bause

Executive director

Corinna Bause joined the VOCATO team in early 2002. Trained in political science, from her previous professional experience she brings both journalistic know-how and comprehensive knowledge in financial communication to the PR work at VOCATO. As Investor Relations consultant at the Cologne agency CARROTS she accompanied many stock exchange flotations by German companies in the years 1999 to 2002.

Jessica Auweiler

PR senior consultant

Jessica Auweiler joined VOCATO in 2004 as PR trainee, by now she is PR senior consultant. She engaged in German language and literature studies as well as civil law at Bonn University and looks back on PR experience in companies and agencies. At VOCATO she primarily supports clients in IT and technology industry.



Karin Bönig

PR consultant

Karin Bönig joined VOCATO as a trainee in 2016 and is now working as a PR consultant. She holds a Master’s degree in Linguistics and Communication Science and German and Comparative Literature from RWTH Aachen University. During her studies she has gained experience in public relations and writing at culture insitituts and editorial departments in Cologne, Aachen and London.

Lisa Krekel

Junior PR consultant

Lisa Krekel has been working for VOCATO as a junior PR consultant since 2018. After completing her studies in journalism/PR, she completed a traineeship at a regional daily newspaper. Prior to joining VOCATO, she gained several years of experience in various communication agencies.

Annika Gerigk

PR trainee

Our former student assistant Annika Gerigk is now working full time in the team as a PR trainee. She has successfully completed her political studies. During their studies, they have already gained experience in the areas of radio journalism and press relations, among others at Uni-Radio BonnFM.

PR Trainee Verena Schmorleiz

Verena Schmorleiz

PR trainee

Verena Schmorleiz, who studied Modern German Literature, Culture, Media and European Ethnology at the University of Freiburg, works at VOCATO as a PR volunteer. During her studies, she completed journalistic internships and has already gained initial PR experience in various cultural institutes.

Sina Österreicher

Junior PR consultant

Born in Stuttgart, Sina Österreicher joined VOCATO as a trainee in 2017 and is now working as a Junior PR consultant at VOCATO. She studied political science and marketing in Marburg, Lille and Cologne. During her studies she completed several journalistic internships at newspapers, in an economic editorial office and gained experience in corporate communications.

Friederike Wagner

PR senior consultant

Friederike Wagner has been working as PR consultant at VOCATO since 2011. She engaged in German and musicology studies at the University of Heidelberg and focussed specially on IT and technology subjects during her traineeship at a communication agency in Sindelfingen. Now she supports clients in the machinery and plant engineering as well as in the transport and logistics industry.