Media relations for B2B
Despite social media, press relations remain a mainstay of corporate communications. Proper storytelling is crucial for B2B PR and association communication. As a Cologne-based PR agency, we support B2B companies and associations in Germany with professional press relations and increase their chances of receiving coverage.
For more than 20 years, we have maintained intensive contacts with journalists from the leading German-language daily and business press, as well as with trade media and online editorial teams from the technology, insurance & finance, IT, mechanical engineering and agricultural industries. Professional, respectful interaction with journalists is the basis for our successful work.
Whitepaper: Successful Press Releases
Do you need to boost your awareness and expert positioning in the media? The key is to write convincing texts! Well-made content is an important part of modern corporate communications. By doing so, B2B companies can increase their media awareness and achieve expert status.
Our whitepaper on "Successful Press Releases" gives you an overview of different formats of press texts. Get tips on how to meet journalistic standards, taking into consideration style, form and which formats are needed for classic press work.
Storytelling in the media
B2B topics often require explanation. We take your stories and products as a basis and tease out what is of interest to your PR target groups. We prepare the topics and position them in the relevant media – in print and online. PR tools we use in our media relations work include:
- Written statements
- PR events such as press conferences, round tables and web conferences
- Specialist articles
- User reports and/or success stories
- Press releases and commentaries
Part of good storytelling is multimedia support through images, podcasts, videos and social media. Cultivating your website as a central element of your corporate communications is crucial – and we can advise and support you in its conception, use of text and search engine optimisation (SEO).
A convincing performance in front of journalists is not something that can be done off the cuff. Only those who are trained and regularly refresh their skills remain confident in interviews and formulate their messages to the point. In our media training, we prepare you for the special situation of interviews: on the phone, in a personal conversation or in front of the camera. You determine the scope yourself - our offer includes:
- Overview of the media landscape
- Insight into the daily work of editorial offices
- Expectations of journalists: the "rules of the game
- Preparation possibilities
- Question techniques and how to parry them
- Do's and Don'ts in the interview
- Camera training: voice, gestures, stumbling blocks
- Crisis training and crisis statement
Contact us and learn more. We will be happy to make you a non-binding offer for an individual media training: info[at]vocato.com.