Media relations

Media relations

Media relations work for B2B

In spite of social media, media relations work remains a fundamental pillar of corporate communications. Here, the right storytelling is crucial for B2B PR and association communications.

As a PR agency based in Cologne, we support B2B companies and associations in Germany and Europe with professional media relations work, increasing their chances of being reported on and their media relevance.

We have spent 18 years intensively nurturing contacts with journalists from leading German-language news and trade presses, as well as specialist and online editorial teams working in sectors such as technology, finance, insurance, HR and agricultural economics. Dealing with journalists professionally and respectfully is very important to us.

Storytelling in the media

B2B topics often require explanation. We take your stories and products as a basis and tease out what is of interest to your PR target groups. We prepare the topics and position them in the relevant media – in print and online. PR tools we use for media relations work:

  • Interviews
  • Written statements
  • PR events such as press conferences, round-tables or web conferences
  • Specialist articles
  • User reports and/or success stories
  • Press releases and commentaries

Part of good storytelling is multimedia support through images, podcasts, videos and social media. Cultivate your website as a central element of your corporate communications – we advise and support you in the conception, text and search engine optimisation for your website.

Trade show PR: Show your highlights

For many businesses, trade shows are the highlights of the marketing year. At leading exhibitions such as Agritechnica, CeBIT, Hannover Messe or transport logistic, B2B firms gain crucial contacts.

We work with you to plan the steps for good trade show preparation: customer mailings, product presentations using image, text and video, press relations work and social media for all-round successful trade show communications. Hold those all-important meetings with representatives of the press at your stand and reap the benefits of positive reporting both during and after the exhibition. Media relations thus pay off even long after your attendance at the exhibition.