Crisis communication

Crisis communication

Preparation: creating the ability to act

 

Corporate crises are manifold – and they usually come unexpectedly. We can help you to anticipate critical situations and define your course of action and communications in advance. This way, you will be ready to take the necessary action, and as the crisis unfolds, you will have everything in place to enable you to communicate transparently.

  • Preparation of a crisis manual: the individual and indispensable guide for crisis prevention and management
  • Measures and tools for risk identification
  • Defining roles and responsibilities in your crisis team
  • Definition of target groups and channels for your crisis communication
  • Media training for your management
  • Preparation of statements, key messages and communication templates
  • Preparation of social media channels and a dark site

Keep a cool head in a crisis

 

Often, a business-critical situation only develops into a crisis when communication mistakes are made as it unfolds. If, on the other hand, communication is transparent, swift and well thought out, damaging external perception can be avoided. In the event of a crisis, we can help you to retain sovereignty of information and become the primary source of facts and information for journalists, employees and other members of the public:

  • Writing crisis statements (internal/external) and press releases
  • Contact point for the media and organisation of press conferences
  • Collating FAQs and information on further developments during the crisis
  • Ad hoc media training for your management and spokesperson
  • Support for your social media channels or advice on how to proceed
  • Media and social media monitoring for the period of the acute crisis and for deriving recommendations for action
  • As the crisis develops, we remain your consultant and sounding board for all further communication measures

Follow-up: learning from mistakes

 

Following up in the aftermath of a crisis is important in order to be (even) better prepared for the next time. We can evaluate the case together with you and set up a plan to implement the necessary changes:

  • Evaluation of the implemented communication measures
  • Impact of the crisis on company values: reputation, employees, finances, etc.
  • Review of the processes: good and bad examples, perception of responsibility, team capacities, etc.
  • Follow-up communication to all stakeholders
  • Setting up an optimisation strategy and tracking its implementation

An opportunity for storytelling

 

Remember, events create stories – and after a crisis, there will be countless opportunities to collect and share stories from within the organisation. Be it outstanding creativity, extraordinary solutions or challenging situations – whatever can be concluded from your storytelling: your company becomes more personal through stories.