Social Media: Strategies for B2B
Maintaining your social media channels professionally and integrating them into your communication mix takes time and requires a strategic approach.
Are you looking for external support for your B2B social media presence because you do not have sufficient human and/or time resources? Do you want to optimise your social media work? Then you've come to the right place.
Thought leader, corporate influencer or CEO positioning: The business network LinkedIn in particular offers many opportunities to make expertise visible, increase brand awareness and strengthen the employer brand. We design thought leadership and corporate influencer programmes and help implement them. We support CEOs with their visibility on LinkedIn and in other communication channels such as press relations. Book a LinkedIn coaching with VOCATO. With us, your employees, your experts and your top management become approachable, authentic and present with their professional expertise.
Our social media consulting for SMEs
From individual strategy and consulting to setting up and maintaining social media platforms – our range of services for SMEs is wide. Often you have already laid a good content foundation with press relations, website or corporate blog to get you started. If not, we help you to create the communication areas and dovetail them in the best possible way.
Our social media services:
- Kick-off: Social Media Workshop
- Social media strategy
- Social media guidelines
- Social media editorial plan for regular content
- Filling and networking of platforms, community management
- Online campaigns for lead generation
- Evaluation or social media monitoring
Free download: In our German whitepaper Social Media you can read how to successfully develop and implement social media strategies as a B2B company.
The corporate blog as a content hub
Corporate blogs are important content suppliers for your B2B online communication. With a blog, you position yourself as an expert with in-depth and relevant topics, initiate discussions, network your social media activities or website and gain strong influencers through blogger relations.
We advise on the development of a blog strategy and the structure of the blog, set up topic roadmaps, write SEO-compatible blog posts or edit draft texts provided by you.
Make your company blog a central component of your content strategy and content marketing.