SMEs and the benefits of the social web
Social networks such as Facebook, Google+, Twitter or XING and LinkedIn are now firm features of day-to-day operations in many B2B companies. For small and medium-sized companies in particular, however, tackling the murky world of social media can often be difficult. They lack the technical and human resources, doubt the benefits or worry about negative repercussions.
With a carefully considered social media strategy and high-value content on the right social media platforms, however, most companies stand only to benefit.
We help you on your individual route into the social networks, giving strategic advice and supporting you with the development and cultivation of social media channels. You have often already laid the foundations for the flow of information in the social web through press relations work.
Our social media expertise
We already support a number of our B2B customers with their social media activities:
- Strategy development
- Selection of social media platforms in line with target groups and objectives
- Drawing up social media guidelines
- Creation of a topic roadmap for regular content
- Filling and linking up platforms amongst one another
- Community management / social media management
- Evaluation and/or social media monitoring
The power of the corporate blog
Corporate blogs are playing an ever greater role in the social media strategies of SMEs operating in the B2B area. With a blog, they can position themselves as experts with in-depth content on relevant topics, prompting discussion, linking up their social media activities or website and winning over strong influencers by means of blogger relations.
We offer advice in the development of a blog strategy and setting up a weblog, and we are also able to create topic roadmaps and write SEO-optimised blog entries or edit draft texts supplied by you. Turn your corporate blog into a core component of your content strategy and your content marketing.