SMEs and the benefits of the social web
Social networks such as Facebook, Twitter, XING and LinkedIn are now part of everyday life for many B2B companies. However, for small and medium-sized companies in particular, entering the opaque world of social media can still present challenges.
Smaller companies may lack technical and human resources, doubt the benefits, be wary of shitstorms and be put off by the effort involved. In addition, digital transformation continues unabated here as well. Once selected, channels and strategies are subject to constant change. They need to be continuously reviewed on the basis of evaluations and trends, and strategies need to be adapted if necessary.
However, with a well-developed social media strategy and valuable content on suitable social media platforms, the outcome for most companies can only be positive.
Our social media expertise
We help you develop your individual path into social networks, give strategic advice and support you in setting up and maintaining your social media accounts. You may have already laid a good foundation for your social media content through your press work, website or corporate blog.
We also assist with community management, because only through a good network are companies able to establish a solid follower base on the social web.
Our support in the area of social media includes:
- Kick-off meeting: Social Media Workshop
- Social media strategies including platform/content strategy
- Setting up social media guidelines
- Creating a social media editorial plan for regular content
- Adding content to platforms and connecting them with each other
- Community management
- Evaluation and/or social media monitoring
The power of the corporate blog
Corporate blogs are playing an ever greater role in the social media strategies of SMEs operating in the B2B area. With a blog, they can position themselves as experts with in-depth content on relevant topics, prompting discussion, linking up their social media activities or website and winning over effective influencers by means of blogger relations.
We offer advice in the development of a blog strategy and setting up the blog itself, and we are also able to create topic roadmaps and write SEO-optimised blog entries or edit draft texts supplied by you. Turn your corporate blog into a core component of your content strategy and your content marketing.