Corporate publishing is going digital
Got some good ideas? Then keep your target group informed with the right content via various channels. These days, corporate publishing is far more than simply the creation of brochures and magazines. Corporate communications are shifting to the digital world – and here the corporate website represents the central element for dialogue with the target groups.
We design and write for printed or digital newsletters, image and product brochures, customer magazines, websites and corporate presentations. The dividing lines between social media and corporate blogs are fluid here. Our clients benefit from our industry expertise in the fields of IT, technology, finance, insurance and mechanical engineering.
High-value content counts
Content marketing builds on the PR strategy and the corresponding messaging of a company. The aim of a content strategy is to create high-value content from the company and industry context and to thus offer users added value. This way, companies reach old and new target groups and offer possibilities for interaction.
Such high-value PR content can be found, for example, in:
- Online forums
- Industry portals
- White papers
We supply you with ideas for content that you can reach customer groups with and advise you on how to prepare this – including for search engines – and disseminate it via your company's various communication channels.
SEO for your website texts
Ninety-two percent of internet users regularly use search engines to find their way around the web. So, what could be more obvious than positioning one's own website optimally in the search engine rankings? This is only possible through SEO, since a number-one positioning on Google can only be achieved with traffic on your company website.
VOCATO has the knowledge you need to deliver important content for search engine optimisation. We support you with:
- Identification of search terms (keyword research)
- Keyword potential analysis (by using leading SEO analytics tool XOVI) and keyword mapping
- On-page and off-page optimisation
- WDF-IDF optimisation
- Definition of KPIs and SEO tools
- Creation of high-value content