PR strategy

PR strategy

Individual communication strategy

For clients and PR agencies, a strategic approach with clearly defined PR goals, target groups and messaging is crucial for success in corporate communications. This lays the foundations for successful corporate presentation, both internally and externally. It’s also the optimal way to select the right communication channels from the myriad of options available today.

In our strategy development, we put great emphasis on linking the channels in the best possible way and enhancing them with high-quality content. We develop these important strategic foundations in our communication workshops. In advance, we prepare an analysis of the strengths and weaknesses of the existing corporate communications in order to identify focal points for action. We see ourselves as your sparring partner in this process, viewing your communications from the outside and providing fresh impetus.


Powerful PR messaging

To master today's major challenges of predominantly digital communications, work with us. We will help you develop key messaging for your target audiences, whether it relates to your company as a whole, one of your business units, an individual product or a specific occasion. We will provide you with a series of messages enabling you to present yourself with absolute clarity in all your PR activity. This way, you can create the best conditions for developing a transparent public image and increasing your competitiveness.

Through messaging workshops, we work with our clients to develop tailored messaging for their company, products and services.


Long-term cooperation


We prefer to work with our clients on a long-term basis. In doing so, we continuously adapt the strategic approach to changing market conditions and a dynamic communication landscape. After all, long-term PR strategies can only be implemented with suitable communication measures – regardless of whether you choose an extensive PR package or only partial services like social media support, website texts or classic press work.

To provide our clients with high-quality support for the long term, we strive to keep pace with the changing fields of modern B2B corporate communications. Traditional media is losing its reach, gradually being caught up by new digital formats. Thanks to our excellent knowledge of B2B communications, we are able to provide comprehensive, contemporary consulting.

In doing so, we work with you to lay the foundations for successful corporate communications.