Internal communications & Employer Branding

Internal communications

Success in employee communications

Internal corporate communications often get forgotten for reasons of time and capacity. At the same time though, motivated employees are the lifeblood of a company and are essential for lasting success in the market.

In situations of change in particular, companies need to communicate the change transparently to all employees. This is not only down to the communications team, but also the HR staff. When it comes to change communication projects, we thus make use of the additional expertise of our partner, the HR consultancy HR Karma.

We help you to maintain an open and lasting dialogue with your employees and to create a positive company culture. This way, you show appreciation, provide clear and prompt information and involve your employees in developments.

Our services for strategic employer branding:

  • Audit: Analysis of your level of maturity in employer branding
  • Moderated Messaging Workshop: Definition of goals, target groups and core messages for employer communication
  • Recommendations for HR measures and support for implementation
  • Recommendations for concrete PR measures and implementation together with you, e.g. career sites, employer brochures, employee magazine (print + digital), blogs and other social media activities
  • Regular review and evaluation of measures

The optimum strategy

We advise B2B companies in the planning and organisation of their internal communication. Whether we're working with an SME or a global corporation – the tools for good employee communication are varied and digital media expand these further.

Alongside classic measures such as an employee magazine, company event or newsletter, there are also digital tools such as an Intranet, employee blogs and forums or activities in social media.

What’s the right combination for you? VOCATO helps you to set up an optimum strategy and suitable measures for your internal corporate communications.

NEWS: Trending issue "Employer Branding"
Together with our partners from HR Karma, we have summarized the main features of an employer branding strategy for the magazine "Arbeit und Arbeitsrecht". Learn more about how we help companies to strategically position themselves in the competition for talent:  "Wege zu einer Employer-Branding-Strategie" (pdf)

From employee magazines to blogs

A central element of internal corporate communications is the employee magazine. As a PR agency, we design and write employee publications in print form or as a digital medium, depending on the needs of your workforce.

Our other services include: