Press relations and media training

Press relations and media training

Press relations for your B2B company

Press relations play an important role in the modern communication mix of B2B companies. It has a lasting, authentic effect and ensures visibility among the desired target groups. Do you want to position your company as an expert? Then opt for professional media relations. This way you are prepared for good and bad times.

As an agency for B2B press relations and other communication tools, we increase your chances of coverage. For over 20 years, our clients have benefited from VOCATO's intensive contacts with journalists from the leading German-language media.

You can find more on the topic of "good writing" in our German white paper "Successful press releases - tips for more attention in the media.

Media relations: professional texts

B2B topics require explanation. We tease out what interests your target groups from your story and your products. Do you need help with writing? We write high-quality press releases for relevant media. Our range of services includes

  • Interviews and background discussions
  • Written statements
  • Technical articles, user reports or success stories
  • Press releases, commentaries and other press texts

And, of course, we also take care of contact work with the media houses that are important to you and bring your topics to the editorial offices. We organise PR events such as press conferences, press talks or round tables.

Media training

A convincing performance in front of journalists is something no one can do off the cuff. Only those who are trained and regularly refresh their skills remain confident in interviews. In our media training we prepare you for this special situation: on the phone, in a personal interview or in front of the camera. You determine the scope of your media training yourself - our offer includes:

  • An overview of the media landscape and the daily work of editorial offices
  • Journalists' expectations: the "rules of the game
  • Questioning techniques and do's and don'ts in interviews
  • Camera training: voice, gestures, stumbling blocks
  • Crisis media training and crisis statements

Contact us and find out more. We will be happy to make you a non-binding offer for an individual media training: info[at]