Social Media: Strategies for B2B
Social networks such as Facebook, Twitter or XING and LinkedIn are part of the everyday communication of B2B companies. However, the professional maintenance of social media channels and their integration into the communication mix takes time and requires strategic knowledge. Based on evaluations and trends, social media strategies must be continuously reviewed and adapted.
Are you looking for external support for your B2B social media presence? Do you not yet have your own social media team, but instead handle this task as part of your PR or marketing team? Do you want to optimise your social media work? Then you've come to the right place.
Our social media consulting for SMEs
From individual strategy and consulting to setting up and maintaining social media platforms – our range of services for SMEs is wide. Often you have already laid a good content foundation with press relations, website or corporate blog to get you started. If not, we help you to create the communication areas and dovetail them in the best possible way.
We also assist with community management, because only through a good network are companies able to establish a solid follower base on the social web.
Our social media services:
- Kick-off: Social Media Workshop
- Social media strategy
- Social media guidelines
- Social media editorial plan for regular content
- Filling and networking of platforms, community management
- Online campaigns for lead generation
- Evaluation or social media monitoring
Free download: In our German whitepaper Social Media you can read how to successfully develop and implement social media strategies as a B2B company.
The corporate blog as a content hub
Corporate blogs are important content suppliers for your B2B online communication. With a blog, you position yourself as an expert with in-depth and relevant topics, initiate discussions, network your social media activities or website and gain strong influencers through blogger relations.
We advise on the development of a blog strategy and the structure of the blog, set up topic roadmaps, write SEO-compatible blog posts or edit draft texts provided by you.
Make your company blog a central component of your content strategy and content marketing.