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Project examples
In our PR cases, we show you how we tailor communication strategies individually to our B2B customers and implement them effectively. Whether press relations, social media or corporate content: here you will find concrete insights into our work and the results we have achieved together with companies from various industries.
PR-campaign
Maximum attention through cross-channel communication: Positioning our client WTW as a risk consultant and industrial broker – with a focus on ‘political risks’.
Our measures:
- Data PR: Press releases on various study results
- Landing page with further information for customers and journalists
- Interviews with leading media such as the FAZ and the leading industry press
- Accompanying communication on LinkedIn
Media Relations
Storytelling: Case study and media relations for our client BauPlus GmbH Consulting.
Our task at VOCATO:
- Creating the case study – including coordination with the graphic design agency
- Placement in the trade press – including preparation and support during the interview
- Preparation of the case study and interview for LinkedIn
Corporate Content
360 Grad – the employee and customer magazine of Vogelsang GmbH & Co. KG.
Our role at VOCATO:
- Concept development
- Editorial planning
- Text creation
- Ongoing project management
- Coordination with graphic design agency
LinkedIn communication
New drive for the LinkedIn presence of the Federal Association of German Insurance Brokers (BDVM).
Our task at VOCATO:
- Refresh of the LinkedIn profile
- Strategy workshop on goals, target groups and topics
- Creation of an editorial plan
- Integration into other association formats
- Live webinar for members