Sustainability communication

Sustainability communication

Why sustainability communication?

 

Sustainability communication is how companies report on how they take the three levels of sustainability – social, environmental and economic – into account in their business activities.

Internally, this means that employees are informed about goals and successes in sustainable transformation and can help shape them. Externally, it is a matter of filling mandatory or voluntary reporting (sustainability reports according to CSRD, SDG, GWÖ, etc.) with content. On the other hand, organisations must also take all stakeholders with them and involve them on their journey to becoming a sustainable company. This requires a good communication strategy and targeted messaging via selected channels.

In this way, sustainability communication not only helps to meet legislative expectations, but also strengthens the reputation of companies, contributes to risk minimisation and promotes long-term business relationships.

Your agency for sustainability PR

 

General awareness of sustainability is growing – at the same time, sustainability obligations are becoming relevant for more and more companies. Various interest groups, from employees to the media to investors, are also demanding sustainable development.

Do you need good texts for your sustainability report? Do you want to use the report for further communication measures? VOCATO supports you with:

  • Taking stock of sustainability in your company (workshop)
  • Integration of ESG into your corporate positioning
  • Copywriting for sustainability topics/reports
  • Media relations for the sustainability report
  • Internal communication on the sustainability report
  • Further PR measures relating to sustainability topics, tailored to different stakeholder groups.

Examples of sustainability PR

 

Reports, press releases, social media and stakeholder dialogues are key tools that enable companies to openly communicate their social, environmental and economic progress and challenges.

Depending on the target group, sustainability communication takes place via the media or the company's own channels – social networks, websites, events, corporate influencers. The possibilities are endless! We support you in developing your communication strategy and selecting the right tools.

Sustainability thus becomes a competitive advantage and the basis for a strong employer brand.